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Email Strategy Changes Lives for Nonprofits
Nonprofits such as Goodwill and Florida-based scholarship foundation Step Up For Students use email as a lifeline to donors, partners, and even recipients of their services. They place a heavy...
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Responding to an Online Hack
Last week, China’s biggest travel website, Ctrip, experienced a major disruption to its website. Only days earlier, the booking website had announced its majority share holding in of one of its biggest...
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5 Ways to Keep Your Brand on Their Minds
How many days has it been since your last confession – I mean impression? Seriously, to maintain high levels of impressions with your target audience takes persistence, organized effort, and a...
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How do you manage all your emails?
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here are five of them from all across the industry. ClickZ is full of best practices around the emails...
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What can digital PR learn from traditional PR?
I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘what the present and future looks like’. There is...
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Questions that journalists will ask you and how to avoid being caught out
Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediately put a subject on the back foot – which can be...
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7 attributes of a marketing leader
Marketing professionals are under more pressure than ever to deliver tangible outcomes, from increased exposure at the top of the funnel, to more sales. Just take a look at the 2017-2018 CMO Spend...
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Can you explain the difference between blockchain and Bitcoin?
Earlier this year, research and development consortium AdLedger teamed up with IBM and Salon Media Group to educate marketers about blockchain. Surveying 100 senior advertising executives for a new...
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Five marketing myths debunked for 2019
Like in any industry, marketing has created something of a folklore around certain issues. Years of experience coupled with warnings from fellow industry workers combine to inform behaviors of how...
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The seven segments of online advertising and promotion: Key trends and players
The advertising and promotion industry has evolved a long way from the garish banner ads of the mid-1990s. It’s now easier than ever to reach one’s audience online, and this year we’re seeing more...
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Social Listening: New report uncovers missed opportunities for PR professionals
30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign...
View ArticleLeaning in: Why PR and marketing are more important than ever
30-second summary: While many companies rush to slash PR, marketing and advertising budgets in turbulent times, the leaders of tomorrow are making strategic investments today, in advance of what will...
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